-::BS Publications :: Book Detail ::-

EBooks

Jobs

Contact

Site

Search:

Browse By Subject

	Engineering Sciences

	Electronics & Communication

	Instrumentation

	Electrical & Electronics

	Computer Science & Information Technology

	Mechanical Engineering

	Civil Engineering

	Biotechnology/Chemical

	Environmental Sciences

	Aeronautical

	Agriculture & Allied Sciences

	Competitive Exam

	Basic Sciences

	Metallurgy

	Pharmaceutical Sciences

	Allied Sciences

	Pharmacy

	Pharmaceutical Chemistry

	Pharmaceutics

	Pharmaceutical Analysis

	Pharmacogoncy

	Pharmacology

	Regulatory Affairs

	Pharmacy Competitive

	Pharma Practices

	Biotechnology

	Biochemistry

	Pathophysiology

	Bioinformatics

	General

	Pharmaceutical Microbiology

	Pharmaceutics Practical

	Pharmaceutical Analysis Practical

	Pharmaceutical Management

	Earth & Environmental Science

	Environmental Management

	Geology/Geo-Physics

	Remote Sensing & GIS

	Meteorology

	Water Resources

	Safety Health and Environment

	Management Science

	Management Science / Skills

	Humanities

	Economics

	Library Science-Main

	Library Science

	Education-Main

	Education


Access our e-Books (Purchased on ebookstore.bspublications.net) through our App on Google Play and IOS

Access our e-learning resources from our repository at (www.ulektz.com) Click Here


Subscribe to News Letter

Email :


	Downloads

Engineering & Technology

Pharmacy & Allied Science

Agriculture & Allied Science

Earth/Environment Science

Management & Allied Areas

Basic Sciences

E-Books PriceList-May2021

International PriceList-May 2021

Price List (Excel/Pdf)

Book Flyers


	Journals Published by US

Our International Journal -IJPSN
International Journal of Pharmaceutical Sciences and Nanotechnology-IJPSN

Volume 17 issue 1 /Jan-Feb-2024 Subscription Details

Scopus Indexed,ICI,PCI Approved

Our New Journal

ARAI Journal of Mobility Technology-AJMT

Volume 4 Issue 1 Jan-March 2024
Subscription Details


	Social Media Pages

Like us on our Pages

Book Detail

Marketing Logistics
Author(s) :Martin Christopher, Helen Peck

ISBN	:	9781138386495
Name	:	Marketing Logistics
Price	:	795.00
Edition	:	Second Edition
Author/s	:	Martin Christopher, Helen Peck
Type	:	Text Book
Pages	:	168
Year of Publication	:	Rpt. 2018
Publisher	:	Taylor & Francis/BSP Books
Binding	:	Paperback

BUY NOW

Request for Evaluation Copy

Like us on our Pages Book Review Form

About the book:

This second edition of Marketing Logistics builds on the unique focus established in the first edition - the crucial interface between the ways in which value is created through marketing processes and the way in which it is delivered through the supply chain.

This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.

The book:
* Builds on the huge success of the first edition
* Incorporates a new customer service element, in line with current thinking
* Contains a full range of industry examples offering practical insight

As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

Contents:

1. The new market place

2. Building customer relationships

3. Creating customer value

4. Time-based competition

5. Demand-driven supply chains
6. Managing marketing logistics

7. Serving the global customer

About the Authors:

Martin Christopher is Professor of Marketing and Logistics and Director of the Centre for Logistics and Supply Chain Management, Cranfield School of Management, UK.

Helen Peck is Senior Research Fellow at the Centre for Logistics and Supply Chain Management, Cranfield School of Management, UK.

		« Back
Like us on our Pages

2024, BSP Books. Website design by BSP Books, Best viewed in 1024x768.