About the Author:
Subba
Rao Chaganti Has a masters in
business administration and over fifty-two years of experience in
pharmaceutical marketing covering the whole gamut and all facets of the
industry from selling to sales management, product management to heading the
total marketing activity. His experience includes domestic and
international marketing, and also Indian and multinational sectors.
He also taught for a few
years a course on Advertising and Brand Management at Gitam Institute of
Foreign Trade (now part of Gitam University) at Visakhapatnam as an adjunct
professor and also taught a class on Marketing at Jawaharlal Nehru
Technological University (JNTU) School of Management, Hyderabad as a visiting
faculty.
He
lives in Hyderabad and can be reached at subbarao.chaganti@gmail.com
Here is a list of his
publications:
Books Published:
1. Pharmaceutical
marketing in India: Concepts, Cases, Strategy
2. Game Plans for
Post-Gatt Era: Action Agenda of Indian Pharmaceutical Industry
3. Compete or Forfeit:
Strategies for Sustainable Competitive Advantage in Pharma Product Patents Era
4. Pharmaceutical Marketing in India for Today and Tomorrow - 25th
Anniversary Edition
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