About the Book:
“Applied Design Thinking for
Problem Solving" is a ground breaking book that aims to redefine the
concept of value in the industry. With over five decades of experience in the
field of Value Analysis and Value Engineering, the author offers unique
insights into how organizations can maximize their profits and create products
and services that truly resonate with customers.
In
this book, the author delves into the misconceptions surrounding the term
"value" and sets out to clarify its true meaning. Drawing from his
extensive experience working with industrial and service organizations in India
and abroad, the author explores the relationship between cost, price, and the
worth of a product or service. He highlights the importance of design thinking
in determining whether a product or service is worth the price a customer is
willing to pay.
Through
examples and case studies, the author demonstrates how customers make decisions
based on the worth and cost of a product. He explains how features such as
functionality, performance, quality, and appeal influence a customer's
perception of value. Additionally, the author introduces the concept of Value
Engineering, a systematic approach to maximizing value, and how it can be
integrated into organizational processes.
The
book also traces the evolution of Value Analysis and Value Engineering,
shedding light on their emergence in the post-war period and their growing
popularity in the Indian industry over the past five decades. With his vast
experience working with various organizations across different sectors, the
author shares valuable insights into the applications of these techniques in
materials, processes, labor, equipment, energy, and systems.
Moreover,
the author addresses the need for clear demarcation between Design Thinking and
Value Engineering, aiming to reduce subjectivity and enhance objectivity in
their application. He emphasizes the importance of interdisciplinary
collaboration and involvement of diverse stakeholders in the development and
implementation of new concepts.
"Applied
Design Thinking for Problem Solving" is a comprehensive guide for
organizations looking to enhance their value proposition and maximize their
productivity. It provides practical strategies, real-world examples, and
actionable insights that can revolutionize the way businesses approach value
creation. This book is a must-read for professionals, executives, engineers,
and anyone interested in driving innovation and improving organizational
performance. |
About the Author:
Kumandari Ranga Chari, a graduate in Mechanical
Engineering followed by a PG in Industrial Engineering and a Fellow of the
Institution of Engineers (India), has spent the first four decades of his
career providing Productivity enhancement services to a large spectrum of industry
sectors in India and abroad. He developed a special liking for applied Value
Engineering and Design Thinking. Subsequent upon this, he developed a liking
for IT, as he found it useful to enrich his consulting and advisory function.
With a view to share his experiences and knowledge with the future managers,
joined Birla Institute of Management Technology (BIMTECH), a Business School,
as a Professor of Operations Management. During his tenure of about 14 years at
the school, he was instrumental in introducing new courses in Productivity
Management and Energy Management. His research interests spanned over Products
development from bulk industrial wastes, Energy and Environment,
Sustainability, Climate control and Manufacturing Technology.
His
first book was published in 1992, titled “Value Engineering” and a video
training module on the same subject. He has been invited by UNEP and APO as a
subject expert and panelist on many International events. |
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