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Contents
1. International Marketing:
An Introduction, 2. Market Potential
of Countries, 3. International
Organisations, 4. International
Trading, 5. International Competitive Advantage and Buyer's Profile, 6. International Environment for Business,
Customer, Competition and Controls,
7. International Pricing, 8. International Business-to-Business
Marketing, 9. International
Marketing of Services, 10. International
Strategic Marketing, 11. International
Stakeholders, 12. International
Brands, 13. International Marketing
Concepts, 14. Market Competitive
Forces Worldwide, 15. Advertising
and Promotion in International Markets, 16.
International Public Relations, 17. International
Marketing Research, 18. Distribution
of Goods Worldwide, 19. International
Markets for the Twenty-first Century, Imports and Exports, 20. International Management for Marketing Personnel, 21. International Marketing Audit, 22. International Collaborations,
Controls and Global Manufacturing, 23.
Understanding Case Studies |
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