About the
Book:
"Institute Visibility:
A Comprehensive Guide for Faculty and Educationists" is an exhaustive resource that offers a
structured approach to enhancing institutional visibility. The authors, with
their extensive knowledge and industry-tested approaches, provide a guiding
tool for navigating the complex landscape of institute visibility. The book
covers a wide range of topics, including developing a compelling narrative,
leveraging online channels, and crafting effective communication strategies to
showcase achievements and foster meaningful relationships with stakeholders.
Additionally, the book emphasizes the importance of collaboration, community
engagement, and ongoing evaluation initiatives to ensure optimal outcomes.
Whether you are an academic administrator, faculty member, or educationist,
this comprehensive guide offers valuable insights and practical advice to help
your institution establish a strong reputation, attract top talent, and secure
resources necessary for achieving academic excellence. |
Contents: 1. Introduction to Institute
Visibility and Enhancement Strategies 2. Online Visibility and
Enhancement Strategies for Institutes 3. From Likes to Leads: Social
Media Visibility for Institutes 4. Website visibility and
enhancement strategies for institutes 5. SEO (Search Engine Optimization)
Strategies for Institute Visibility and Enhancement 6. Content Marketing Strategies for
Institute Visibility and Enhancement 7. Public Relations and Media
Strategies for Institute Visibility and Enhancement 8. Event Visibility and Enhancement
Strategies for Institutes 9. Online Reputation Management
Strategies for Institutes 10. Partnership and Collaboration
Strategies for Institute Visibility and Enhancement 11. Conclusion and Future Outlook 12. Case Studies: Success Stories of Institutes on
Social Media |
About the Authors:
Dr. Shanmuga Sundaram
Anandan, B.E., M.E., Ph.D. in Energy Engineering from Anna University,
is an accomplished academic, researcher, and institutional leader with over two
decades of experience. He is currently serving as Professor in Department of
Mechanical Engineering, Sree Sastha Institute of Engineering and Technology and
Director of Sree Sastha Institutions, Chennai. A Certified Energy Manager by
the Bureau of Energy Efficiency, Government of India, he is also listed as a
Principal Investigator by the Department of Science and Technology (DST). His
research encompasses energy engineering, thermal systems, phase change
materials (PCM), passive cooling, heat transfer in electronic components, green
chemistry, and artificial intelligence-based predictive modeling. His research
spans diverse interdisciplinary areas including energy engineering, thermal
systems, phase change materials (PCM), passive cooling, heat transfer in
electronic components, green chemistry, artificial intelligence, and neural
network-based predictive and optimization modeling. He is presently working as
a Professor, Department of Mechanical Engineering, Sree Sastha Institute of
Engineering and Technology, Chennai and Director for Sree Sastha Institutions,
Chennai.
Dr. Sai Preethi Prasath,
B.Tech., M.Tech., Ph.D., is a biotechnologist with Expertise in Environmental
Biotechnology, Enzyme Technology, Bioprocess Engineering and Microbial
Biotechnology. She completed her doctoral research at Vellore Institute of
Technology, Vellore. Her research work focuses on bioremediation of aromatic
explosives and emerging pollutants by novel microbial and plant biocatalysts.
She has published several interesting research and review articles and book
chapters on environmental biotechnology and bioremediation arena. She has also
published books on modern illustrators and graphical tools-designed to provide
readers with a clear and engaging overview of contemporary illustration
practices and the digital tools that shape them. The book bridges the gap
between traditional art concepts and modern digital workflows and making it
ideal for beginners, students, researchers, engineers and aspiring designers.
She is a recipient of ‘Best Academic Professional Award’ from the Institution
of Engineers-Tisla awards-2024. She is working as an Assistant Professor in
Department of Biotechnology, Sree Sastha Institute of Engineering and
Technology, Chennai.
Dr. Kanchana Venkatesan, B.Sc., M.Sc., Ph.D., is a recognized writer
and academic with a focus on Green Chemistry and Engineering Chemistry. She
completed her doctoral studies in Chemistry with a specialization in
nanocomposites for water treatment at Bharathiar University, Tamil Nadu. Her
blog Green Chemistry and Life shares insightful content on sustainable
scientific practices and has attracted a wide readership. An award-winning
author and invited speaker at conferences, Dr. Kanchana is known for
translating complex scientific concepts into accessible, engaging narratives.
Her work emphasizes eco-friendly science education and inspires researchers and
readers alike. More about her work can be found at
greenchemistryandlife.blogspot.com. She is working as an Associate Professor in
Department of Chemistry, AMET University, Chennai. |
