About the Book:

This book has been prepared to serve as a textbook for students taking professional courses in the discipline of extension education in all veterinary and fisheries colleges and State veterinary units as well as agricultural universities in India. Various concepts, philosophy, principles and methods of extension education programme planning, private extension, information and communication technologies and rural developmental programmes have been described at a functional level so as to help extension functionaries properly and effectively.

Salient Features

· This book shall serve as a handbook in the relevant government departments, Non-governmental organizations, co–operatives and all other input agencies, as well as research institutes and Krishi Vigyan Kendras in respect of their extension work critically.

Contents:

1. Extension Education : Concept, Objectives and Principles

2. Genesis of Extension in India

3. Rural Sociology

4. Teaching-Learning Process

5. Extension Teaching Methods

6. Audio-visual Methods & Materials

7. Communication For Development

8. Extension Management

9. Adoption and Diffusion Process

10. Programme Planning and Evaluation

11. Leaders and Leadership

12. Livestock Development Programmes in India

13. Cooperatives: Meaning & Objectives

14. Livestock Economics & Accountancy

15. Livestock Farming: Types, Systems & Marketing

16. Survey Techniques & Sampling Methods

17. Participatory Rural Appraisal

18. Entrepreneurship

19. Private Extension: Indian Experiences

20. Transfer of Technology

21. Fisheries Extension in India

About the Author:

G.R.K. Sharma holds a doctoral degree in the discipline of veterinary extension education. He is presently working as Assistant Professor in the Department of Veterinary and Animal Husbandry Extension, College of Veterinary Science, Sri Venkateswara Veterinary University, Tirupati, India. He has an impeccable academic record. He has also worked as Veterinary Doctor at State Animal Husbandry Department, Andhra Pradesh, coordinating production, health and transfer of technology aspects in livestock sector.